A well-defined marketing strategy is crucial for any business to effectively reach its target audience and achieve its goals. Here are the key aspects to consider when formulating a successful marketing strategy. Define Clear Objectives: Begin by setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives. Clearly outline what you aim to achieve through your […]
5 EFFECTIVE DIGITAL MARKETING TIPS FOR BOOSTING YOUR ONLINE PRESENCE
In today’s digital age, having a strong online presence is crucial for businesses to thrive. To stay ahead of the competition and maximise your reach, it’s important to employ effective digital marketing strategies. Here are five tips to help you boost your online presence: Define Your Target Audience: Understanding your target audience is the first […]
SOCIAL MARKETING IN A CRISIS
At this time it could be tempting to steer clear of social marketing due to a fear of not saying the right thing or looking like you’re cashing in on a crisis, however, now is the time to connect and engage with your followers. Providing useful information, along with positive company news, is a great […]
SOURCING GREAT IMAGES WITHOUT BREAKING THE BANK!
So you’re paying someone to build your website, you’re paying for a GSuite account, plus business set up costs, the list goes on! To make your marketing impactful you also need good images, they should be high quality and tie in with your branding. However, these needn’t come at another extra cost, there are plenty […]
HOW TO ADD SOME FESTIVE SPARKLE TO YOUR SOCIAL CHANNELS!
Ok so you may not have the budget of John Lewis to enable you to craft a smash hit Christmas ad, but that doesn’t mean that you can’t add some festive cheer to your newsfeed. We like to think of ‘decorating’ your social channels for Christmas like decorating your house, you want to be somewhere […]
CONTENT PLANNING, WHEN WINGING IT JUST ISN’T AN OPTION
We love a plan, having a plan makes us feel secure, it enables us to sit back and focus on client work knowing that we’ve got our own content sorted. It also means that we’re never sat struggling to find something to write about. Content is also incredibly important from a Google algorithm perspective, the […]
DO YOU TRACK THE SUCCESS OF YOUR FACEBOOK MARKETING?
It’s all very well blitzing out a post per day across all of your social channels but if you’re not measuring your post’s success, could you be wasting your time with social media marketing? We monitor the success of our posts on Facebook using the page function, Insights. Insights provide an easy to interpret report […]
TOP DIGITAL MARKETING TOOLS WE LOVE!
Let’s face it, anything that makes the day job easier is going to be a hit! Here’s a little run down of some tools that we find useful whenever we log on to complete client work…. . ? Hootsuite For those of you who don’t know, Hootsuite is a social media scheduling tool. When you […]
I’M A SMALL BUSINESS, I DON’T NEED A DIGITAL MARKETING PLAN… RIGHT?
Actually we’d have to disagree! Digital marketing support comes in all shapes and sizes, from some help with social media, to a fully managed digital marketing service. Unless you know what you’re doing it’s easy to put across the wrong message about your brand. As a business you put a lot of work into drawing […]