Author: BeckyMoss

How should I approach setting a marketing strategy for my business?

A well-defined marketing strategy is crucial for any business to effectively reach its target audience and achieve its goals. Here are the key aspects to consider when formulating a successful marketing strategy. Define Clear Objectives: Begin by setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives. Clearly outline what you aim to achieve through your […]

SOURCING GREAT IMAGES WITHOUT BREAKING THE BANK!

So you’re paying someone to build your website, you’re paying for a GSuite account, plus business set up costs, the list goes on! To make your marketing impactful you also need good images, they should be high quality and tie in with your branding. However, these needn’t come at another extra cost, there are plenty […]

CONTENT PLANNING, WHEN WINGING IT JUST ISN’T AN OPTION

We love a plan, having a plan makes us feel secure, it enables us to sit back and focus on client work knowing that we’ve got our own content sorted. It also means that we’re never sat struggling to find something to write about. Content is also incredibly important from a Google algorithm perspective, the […]

DO YOU TRACK THE SUCCESS OF YOUR FACEBOOK MARKETING?

It’s all very well blitzing out a post per day across all of your social channels but if you’re not measuring your post’s success, could you be wasting your time with social media marketing? We monitor the success of our posts on Facebook using the page function, Insights. Insights provide an easy to interpret report […]

I’M A SMALL BUSINESS, I DON’T NEED A DIGITAL MARKETING PLAN… RIGHT?

Actually we’d have to disagree! Digital marketing support comes in all shapes and sizes, from some help with social media, to a fully managed digital marketing service. Unless you know what you’re doing it’s easy to put across the wrong message about your brand. As a business you put a lot of work into drawing […]

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