Making Waves Digital Marketing specialise in increasing your digital leads and converting them into customer-based actions! How do we do this? We work closely with you to get to know you, your brand and ultimately your goals. Our tailored digital marketing service will help your brand to shine above your competitors, ‘making waves’ in your marketplace!
Increasing your digital profile
SEO
By utilising the latest Search Engine Optimisation (SEO) tactics, Making Waves will ensure that your business features optimally on the search engine results pages, increasing your online presence and visibility. Our SEO is driven by careful data analytics in order to propel you up the search rankings and also inform you on a monthly basis of your successes and actions going forward.
Social Media Management
Your social media accounts are a snapshot of your business, giving your clients a view into your world. We can support you in producing a captivating plan and engaging content, in order to keep your channels buzzing and customers interacting with your brand.
Websites
Your website should be your No 1 digital marketing priority, if your digital marketing strategy is working optimally it should be where all your traffic is driven to. It needs to have content that reflects exactly what you do, is targeted to the audience you are aiming to attract and is optimised for all devices. Ultimately, it needs to look fantastic!
Content Marketing
Getting your content right is essential in order to create an amazing digital marketing strategy. At Making Waves we work with you to produce bespoke content that will not only engage with your audience but also increase brand awareness and influence positive customer behaviour.
Networking
We have many years of experience in networking at multiple levels of both corporate and public sector organisations, there aren’t many doors that we’ve not been able to break through! Making Waves thrive on building profitable business relationships, utilising these relationships to build on your brand’s success. Using channels such as LinkedIn we will build you a relevant and engaged network.
Email Newsletters
Email newsletters are a highly successful way of communicating your brand messages with an already engaged customer base. Making Waves can help from the very start by setting up your email newsletter platform, creating the content and sending the newsletters out.
High End Construction Company based in London
Situation
This London based construction company contacted Making Waves in 2019 as they wanted to improve their online presence. They had a LinkedIn account set up that had 2000 followers, but their marketing strategy was weak leading to unplanned content and sporadic posting.
Action
Making Waves reviewed the existing marketing strategy and came up with a plan that aligned their LinkedIn posts with their brand style and utilised the high quality images of their construction projects. We set up an Instagram account in 2020 to showcase these images and build a presence on the channel. We focused on engagement with our target audience on both channels. Alongside looking at online presence from a social media perspective, Making Waves carried out a full website review, making recommendations to improve the user experience and populate the ‘news’ page of the website
Results
The company are recognised among their sector for having social media accounts to aspire to and engagement is consistently above average, in line with much bigger companies in the industry. They now have 13,211 followers on LinkedIn and 872 followers on Instagram (April 2024).
Hampshire Based Estate Agents
Situation
A Hampshire based Estate Agent contacted Making Waves in 2020, they had very little online presence and following Covid they were very aware that they needed to improve this. They had Facebook and Instagram accounts with very few followers. Their goal was to gain more market share locally by utilising social media in a more strategic way.
Action
Making Waves reviewed their existing social media marketing campaign and made suggestions to improve their pages, alongside coming up with a marketing strategy going forward. We improved the style of their property listings and increased the variety of post topics in their feed following a robust marketing plan. This was alongside engagement with other local businesses and individuals.
Results
In 2023 they achieved their goal of being highest selling agent in their postcode across both offices.
NHS Association
Situation
Making Waves were approached in 2024 to support an NHS association in updating their website and automating the member sign up process. They were losing income from the process being convoluted and manual. Organisational memberships were not being fully utilised and it was difficult to track who had or hadn’t signed up. The organisation were becoming frustrated with the current
process.
Action
We reviewed the current processes and identified ways of automating and making efficiencies. We were able to create a streamlined and automated flow for individual membership sign up, making all payments instant and removing the need for admin intervention. Making Waves created a way for organisations to sign up by utilising a payment calculator and a corporate membership add on to streamline the process, requiring a single admin/customer touchpoint instead of several that were required previously.
Results
The association are thrilled with the automations implemented, and can now track payments much more efficiently. Sign up is simpler for members and organisations are able to add their members in a much easier way.