{"id":1337,"date":"2020-03-02T15:48:13","date_gmt":"2020-03-02T15:48:13","guid":{"rendered":"https:\/\/1910345645ad933c0c0dedff6-16351.sites.k-hosting.co.uk\/?p=1337"},"modified":"2020-03-03T15:37:46","modified_gmt":"2020-03-03T15:37:46","slug":"im-a-small-business-i-dont-need-a-digital-marketing-plan-right","status":"publish","type":"post","link":"https:\/\/mwdm.co.uk\/?p=1337","title":{"rendered":"I&#8217;M A SMALL BUSINESS, I DON&#8217;T NEED A DIGITAL MARKETING PLAN&#8230; RIGHT?"},"content":{"rendered":"\n<p>Actually we\u2019d have to disagree! Digital marketing support comes in all shapes and sizes, from some help with social media, to a fully managed digital marketing service. Unless you know what you\u2019re doing it\u2019s easy to put across the wrong message about your brand. As a business you put a lot of work into drawing clients in, but then risk putting them off, if your digital plan isn\u2019t up to scratch. We all become so embedded in our own brand, that we sometimes don\u2019t spot things that a fresh pair of eyes could pick up on straight away.<\/p>\n\n\n\n<p>So what are the benefits of putting into place a digital marketing plan for a small business? Unless you\u2019re the local councillor, you\u2019re unlikely to be able to meet and network face to face with the amount of people that you could through digital channels. In fact 80% of consumers use the internet! The key factor to bear in mind is that if you\u2019re not online, you can be sure that your competitors are. <\/p>\n\n\n\n<p>Credibility and online presence is key, so if you\u2019re not easy to find online, how are customers going to find you and seek your services?<\/p>\n\n\n\n<p>A robust digital marketing plan will enable you to;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Review<\/strong> your current digital marketing channels, is your website reflecting your services, optimised for google search and consistently branded? Are you present on the relevant social channels for your brand?<\/li><li><strong>Focus<\/strong> on your competitors, what message are they putting across, how present are they online?<\/li><li><strong>Plan<\/strong> content for your website, blog and social channels.<\/li><li><strong>Expose <\/strong>your brand far and wide, increasing your visibility on a national or even global scale.<\/li><li><strong>Engage<\/strong> with your clients seamlessly, finding out key insights into your consumers, enabling you to target your audience more efficiently.<\/li><li><strong>Gain feedback<\/strong> on your brand by either direct feedback or social listening.<\/li><li><strong>Track<\/strong> your efforts either through Google Analytics or analytics via the social channels.<\/li><\/ul>\n\n\n\n<p>We hope we\u2019ve explained why it\u2019s essential to have a digital marketing plan in place as a small business! If you\u2019d like to have an informal chat with us about your digital marketing, please just give us a call. We\u2019re happy to work with any business, in any sector from one man band to much bigger. We love getting to know our clients and their business. Ultimately, we just want to help you gain more online visibility!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actually we\u2019d have to disagree! Digital marketing support comes in all shapes and sizes, from some help with social media, to a fully managed digital marketing service. Unless you know what you\u2019re doing it\u2019s easy to put across the wrong message about your brand. As a business you put a lot of work into drawing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I&#039;M A SMALL BUSINESS, I DON&#039;T NEED A DIGITAL MARKETING PLAN... RIGHT? - Zakra Main<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mwdm.co.uk\/?p=1337\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I&#039;M A SMALL BUSINESS, I DON&#039;T NEED A DIGITAL MARKETING PLAN... RIGHT? - Zakra Main\" \/>\n<meta property=\"og:description\" content=\"Actually we\u2019d have to disagree! Digital marketing support comes in all shapes and sizes, from some help with social media, to a fully managed digital marketing service. Unless you know what you\u2019re doing it\u2019s easy to put across the wrong message about your brand. As a business you put a lot of work into drawing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mwdm.co.uk\/?p=1337\" \/>\n<meta property=\"og:site_name\" content=\"Zakra Main\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T15:48:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-03T15:37:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BeckyMoss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BeckyMoss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#article\",\"isPartOf\":{\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337\"},\"author\":{\"name\":\"BeckyMoss\",\"@id\":\"https:\/\/mwdm.co.uk\/#\/schema\/person\/6af701adaff64e6427338267dd50519f\"},\"headline\":\"I&#8217;M A SMALL BUSINESS, I DON&#8217;T NEED A DIGITAL MARKETING PLAN&#8230; RIGHT?\",\"datePublished\":\"2020-03-02T15:48:13+00:00\",\"dateModified\":\"2020-03-03T15:37:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mwdm.co.uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mwdm.co.uk\/?p=1337#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337\",\"url\":\"https:\/\/mwdm.co.uk\/?p=1337\",\"name\":\"I'M A SMALL BUSINESS, I DON'T NEED A DIGITAL MARKETING PLAN... RIGHT? - Zakra Main\",\"isPartOf\":{\"@id\":\"https:\/\/mwdm.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png\",\"datePublished\":\"2020-03-02T15:48:13+00:00\",\"dateModified\":\"2020-03-03T15:37:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mwdm.co.uk\/?p=1337\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#primaryimage\",\"url\":\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png\",\"contentUrl\":\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mwdm.co.uk\/?p=1337#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mwdm.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I&#8217;M A SMALL BUSINESS, I DON&#8217;T NEED A DIGITAL MARKETING PLAN&#8230; RIGHT?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mwdm.co.uk\/#website\",\"url\":\"https:\/\/mwdm.co.uk\/\",\"name\":\"Zakra Main\",\"description\":\"Just another WordPress site\",\"publisher\":{\"@id\":\"https:\/\/mwdm.co.uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mwdm.co.uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mwdm.co.uk\/#organization\",\"name\":\"Zakra Main\",\"url\":\"https:\/\/mwdm.co.uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mwdm.co.uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/04\/cropped-Untitled-design-38.png\",\"contentUrl\":\"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/04\/cropped-Untitled-design-38.png\",\"width\":200,\"height\":131,\"caption\":\"Zakra Main\"},\"image\":{\"@id\":\"https:\/\/mwdm.co.uk\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/mwdm.co.uk\/#\/schema\/person\/6af701adaff64e6427338267dd50519f\",\"name\":\"BeckyMoss\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mwdm.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a4fa819152f0c52d0d629ad655e9c6a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a4fa819152f0c52d0d629ad655e9c6a0?s=96&d=mm&r=g\",\"caption\":\"BeckyMoss\"},\"url\":\"https:\/\/mwdm.co.uk\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I'M A SMALL BUSINESS, I DON'T NEED A DIGITAL MARKETING PLAN... RIGHT? - Zakra Main","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mwdm.co.uk\/?p=1337","og_locale":"en_US","og_type":"article","og_title":"I'M A SMALL BUSINESS, I DON'T NEED A DIGITAL MARKETING PLAN... RIGHT? - Zakra Main","og_description":"Actually we\u2019d have to disagree! Digital marketing support comes in all shapes and sizes, from some help with social media, to a fully managed digital marketing service. Unless you know what you\u2019re doing it\u2019s easy to put across the wrong message about your brand. As a business you put a lot of work into drawing [&hellip;]","og_url":"https:\/\/mwdm.co.uk\/?p=1337","og_site_name":"Zakra Main","article_published_time":"2020-03-02T15:48:13+00:00","article_modified_time":"2020-03-03T15:37:46+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png","type":"image\/png"}],"author":"BeckyMoss","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BeckyMoss","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mwdm.co.uk\/?p=1337#article","isPartOf":{"@id":"https:\/\/mwdm.co.uk\/?p=1337"},"author":{"name":"BeckyMoss","@id":"https:\/\/mwdm.co.uk\/#\/schema\/person\/6af701adaff64e6427338267dd50519f"},"headline":"I&#8217;M A SMALL BUSINESS, I DON&#8217;T NEED A DIGITAL MARKETING PLAN&#8230; RIGHT?","datePublished":"2020-03-02T15:48:13+00:00","dateModified":"2020-03-03T15:37:46+00:00","mainEntityOfPage":{"@id":"https:\/\/mwdm.co.uk\/?p=1337"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/mwdm.co.uk\/#organization"},"image":{"@id":"https:\/\/mwdm.co.uk\/?p=1337#primaryimage"},"thumbnailUrl":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png","articleSection":["Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mwdm.co.uk\/?p=1337#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mwdm.co.uk\/?p=1337","url":"https:\/\/mwdm.co.uk\/?p=1337","name":"I'M A SMALL BUSINESS, I DON'T NEED A DIGITAL MARKETING PLAN... RIGHT? - Zakra Main","isPartOf":{"@id":"https:\/\/mwdm.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mwdm.co.uk\/?p=1337#primaryimage"},"image":{"@id":"https:\/\/mwdm.co.uk\/?p=1337#primaryimage"},"thumbnailUrl":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png","datePublished":"2020-03-02T15:48:13+00:00","dateModified":"2020-03-03T15:37:46+00:00","breadcrumb":{"@id":"https:\/\/mwdm.co.uk\/?p=1337#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mwdm.co.uk\/?p=1337"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mwdm.co.uk\/?p=1337#primaryimage","url":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png","contentUrl":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/02\/socia.png","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/mwdm.co.uk\/?p=1337#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mwdm.co.uk\/"},{"@type":"ListItem","position":2,"name":"I&#8217;M A SMALL BUSINESS, I DON&#8217;T NEED A DIGITAL MARKETING PLAN&#8230; RIGHT?"}]},{"@type":"WebSite","@id":"https:\/\/mwdm.co.uk\/#website","url":"https:\/\/mwdm.co.uk\/","name":"Zakra Main","description":"Just another WordPress site","publisher":{"@id":"https:\/\/mwdm.co.uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mwdm.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mwdm.co.uk\/#organization","name":"Zakra Main","url":"https:\/\/mwdm.co.uk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mwdm.co.uk\/#\/schema\/logo\/image\/","url":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/04\/cropped-Untitled-design-38.png","contentUrl":"https:\/\/mwdm.co.uk\/wp-content\/uploads\/2020\/04\/cropped-Untitled-design-38.png","width":200,"height":131,"caption":"Zakra Main"},"image":{"@id":"https:\/\/mwdm.co.uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mwdm.co.uk\/#\/schema\/person\/6af701adaff64e6427338267dd50519f","name":"BeckyMoss","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mwdm.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a4fa819152f0c52d0d629ad655e9c6a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a4fa819152f0c52d0d629ad655e9c6a0?s=96&d=mm&r=g","caption":"BeckyMoss"},"url":"https:\/\/mwdm.co.uk\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1337"}],"version-history":[{"count":1,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1337\/revisions"}],"predecessor-version":[{"id":1338,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1337\/revisions\/1338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=\/wp\/v2\/media\/131"}],"wp:attachment":[{"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mwdm.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}